Harvest to Home

52 weeks ending 29 Dec 2024

Market Overview

Recent activity shows that mushrooms were growing by 0.6% in terms of dollars ($), while displaying no significant change (-0.1%) in terms of volume (kg). The percentage of buying households remained steady. Compared to the prior year, the average spend ($) fell, from $55.38 to $54.8. The average weight purchased (kg) fell slightly.

Dollar Sales ($) Growth versus Total Vegetables

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Volume (kg) Growth versus Total Vegetables

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Household Buying Behaviour

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Retailer Overview

78.0% of all mushrooms dollar sales were sold through major supermarkets.

Retailer Dollar ($) Share of Trade

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Source: NielsenIQ Homescan for the 52 weeks ending 29/12/2024 for the Australian market.

Retailer Dollar ($) Growth

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Major Supermarkets:
Coles, Woolworths, and Aldi.
Other Supermarkets:
All other full service supermarkets not included in Major Supermarkets.
Non-Supermarkets:
All others such as Green Grocers, Markets and Specialty Stores that are not full service supermarkets.

In Summary

Mushrooms were growing by 0.6% in terms of dollars ($), and relatively flat in terms of volume (kg), at -0.1%.

Further Information

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